Lead Distribution System
When a lead comes in to your office or team website, you have several ways to distribute the leads to your agents. You can either manually assign the lead by selecting the agent that you want to receive the lead, or you can assign the lead to an agent in a round-robin style format using automated tools. Our automated lead distribution tool is called Virtual Floor Time.
How Does Virtual Floor Time work?
Virtual floor time distributes leads to agents in "pools" based on your distribution "rules". When a lead comes in off your real estate website, our system identifies and categorzes the lead using our properietary consumer tracking technology. Based on the lead profile, it places that lead in the appropriate pool, and distributes it to the agents within that pool according to the rules of that pool.
What is a Pool?
A pool is a group of agents who have been designated to receive leads that match the lead profile of the pool. For example, "buyer leads between $300k and $500K" is a pool where buyer leads looking for homes between $300K and $500K would be sent to agents assigned to work that pool
What is a Rule?
A rule is the instruction given to the system to distribute the lead to the pool. For example, "round robin to agents - expire 15 minutes" would distribute a lead to the agent next in line to recieve a lead. If the agent fails to accept the lead in 15 minutes, then the lead notifiation gets routed to the next agent in line.
Do you offer Lead Tracking tools?
Yes. Each lead and each agent is tracked and a report is generated.
How are lead notificaitons sent to agents?
Lead notifications are sent via email and/or text messaging.