Real Estate Search Engine Marketing
Real Estate Search Engine Marketing is the collective Internet marketing effort aimed at placing real estate websites on top of search engine rankings. Methods used in this effort include real estate pay per click advertising, targeted advertising and paid search engine indexing.
Real Estate website Exposure
What You Get
Think of exposure as ads about your real estate website running all over the Internet aimed at your chosen market. Beyond just exposure, our real estate pay per click campaigns place your ad within the results of specific search engine queries to make sure you’re the people looking at your ad is exactly the audience you are targeting. They entice consumers to click on your ad and go to your real estate website.
Your chosen markets are a series of keywords and phrases that describe the market which you want to target that contain your potential real estate customers. For example, "Chicago Gold Coast Condos" is just one way to describe such a market. Through targeted real estate pay per click campaigns, you have the ability to make sure that these are exactly the markets that see your message.
Exposure to Leads Equation
The promotion of your real estate website is to generate business. While it would seem that more exposure would equate to more leads and transactions, other variables play a role in making this equation work. Review The Proven 4 Step System to Internet Success for additional information and see how pay per click and search engine marketing fit into your holistic real estate marketing plan.
Real Estate Lead Generation Program
Real Estate Lead Generation packages such as BIRDVIEW Traffic Accelerator are Internet Marketing programs that take Search Engine Marketing a step further and produce real estate leads. In fact, BIRDVIEW guarantees the number of real estate leads that are generated through Traffic Accelerator.
If you have the time and know-how, you can certainly do it yourself. BIRDVIEW "SER" module, available in Q4 of 2009, provides you with the tool set that allow you to do your own real estate pay per click and search engine marketing to promote your own real estate website.