Lead Source Tracking

Lead source tracking is a tool that tells you where each one of the leads generated off your website came from.  For example, if a consumer did a search on google for "homes for sale in Chicago", the lead source tracker would tell you that they came from google and did search for the phrase "homes for sale in Chicago".   By knowing this information, you can measure the performance of different marketing and advertising campaigns.

How is Lead Source Tracking different than website logs?

Real estate website logs give you traffic information such as the number of visitors, hits, etc.  Web Site logs give you a general idea of activity on your website, while lead source tracking gives you specific data on each lead so that you can measure actual costs of client acquisition from various sources.

Do you provide website logs?

Yes.  All BIRDVIEW real estate websites come with logs.

Do BIRDVIEW web sites work with google analytics?

Yes.  All you would have to do is type in the code provided by google analytics, and the traffic information gets passed on to your goolge account automatically.