Consumer Tracking Technology
Consumer tracking technology is our properietary tool that allows us to gather information on consumers based on tracked behavior and self reported data.
What is tracked behavior?
Tracked behavior is what we observe a consumer doing on your web site. For example, if a consumer requsts an electronic listing sheet off your website, then we track the information along with the property of interest.
What is self reported data?
Self reported data refers to the information that consumers volunteer about themselves. For example, a consumer may indicate ona form that they are looking to buy within 3 months in a particular zip code. This information is then stored along with the tracked behavior and a lead profile is created.
What is a lead profile?
A lead profile contains all the information we collect from a consumer. It is also used to categorize the various types of consumers so that they are assigned to the appropriate marketing campaign in our automated drip marketing system.
What are types of consumers?
Understanding the various types of consumers goes a long way in helping you properly address the needs of your consumers. For example, while some consumer are looking to buy in the next 3 months, some may be simply researching. Sending the same message to these two consumers would not necessarily add equal value. Properly identifying and providing relevant messages will assist you in building dialogue with your potential consumers.
Are Certain Consumers More Likely To Buy Than Others?
We know from our consumer profiles that certain Lead types tend to be farther along in the buying process than others. For example, a consumer who asks for an appointment to see a particular listing is much farther along than a consumer who simply registers on your real estate web site to search for properties. While this is a general rule, it is not always the case. Our lead management system allows you to properly distinguish between hot leads and cold leads so that you can spend your time in a more efficient manner. Also, following the process of our Proven 4 Step System to Internet Success will help you convert more of your leads into transactions.