Cold Real Estate Consumer Lead
The cold lead is sometimes viewed by real estate professionals as a "bad lead" or leads "I waste too much time pursuing". We believe that there are no such things as bad leads. While a small percentage of consumer inquiries initially arrive as a hot lead, a great percentage of consumer leads captured on a real estate websites will be "time-extended" leads. Call these cold leads if you want, but these consumers exhibit a preference to start their search for a home early; in many instances six months or more prior to what they believe to be their action time.
Leads Can Be Frustrating
Numerous phone calls to leads that are very early in their home search cycles can be frustrating for both parties. The real estate professional senses an indifference from these consumers to provide additional information, and the consumer often develops the perception that they are being chased after. There is a fine line between consumers having their website inquiries responded to promptly versus the perception that they are being chased after. So, if no lead, even cold leads are bad leads, what is the best strategy to manage consumers that make inquiries on real estate websites long before their action time?
Working With Cold Leads
An automated drip marketing system can help you build and execute messaging campaigns that exhibit a well thought progression of messages intended to communicate with cold leads for an extended period of time. Every email drip should display consistent branding and all contact points for the real estate professional; include links that place these leads back on your real estate website; so they can continue to engage with the resources there.
BIRDVIEW's Drip Marketing System
BIRDVIEW's real estate website platforms include a drip email marketing system called ProspectProTM; complete with numerous well planned messaging campaigns in terms of messaging content and frequency with delivery. ProspectProTM can be placed in automatic mode; where newly captured real estate web site leads are immediately placed in a drip campaign that is relevent to each lead's initial inquiry made on a BIRDVIEW provide real estate website.