Step 3: Respond to Hot Leads

It’s all about instant gratification with today’s consumers. Identifying, responding to, and managing all types of leads generated on your real estate website is the key to converting prospects into transaction dollars.

The advanced consumer tracking technology of BIRDVIEW web sites utilize “self-reported behavior” (information the consumer gives you), and “tracked behavior” (information about the consumers’ activities on your site) to begin developing a lead profile. It alerts you to “hot” leads that need immediate attention, and assigns the “cold” leads into automated drip marketing campaigns designed to build and incubate a pipeline of future business. This lead management system is also very effective for maintaining your relationships with past clients, ensuring that your book of business is always full.